Director of Sales and Marketing @ RIGID Industries
Natalie Shpiegel leads growth, brand strategy, and customer engagement. With a global background and dynamic career, she is a resilient, adaptable leader driven by curiosity, creativity, and results.
For Natalie Shpiegel, it all starts with adaptability. Growing up across multiple countries before returning to Israel at 14, she learned early how to read situations, listen first, and adjust quickly—skills that continue to shape her leadership today.
A global-minded leader, Natalie Shpiegel drives growth by bridging marketing, operations, and strategy to build scalable, high-impact systems.
Shaped by a global upbringing, she leads with adaptability, curiosity, and a focus on continuous learning and meaningful impact.
Outside the office, she’s an active traveler, skier, and self-proclaimed foodie who values exploring cultures and staying grounded with her family.
There’s a version of fast growth that looks great from the outside and feels like whiplash from the inside. New customers, new markets, new headcount – and underneath it all,
Strategy is the easy part. You get the right people in a room, you whiteboard, you align on a vision, and you leave feeling like something important just happened. Then
Early in my career, I watched a product launch fall apart in slow motion. Marketing had built a beautiful campaign. Sales was energized. And then operations – who had been
In today’s fast-paced business world, I have found that success comes not just from expertise in one area, but from understanding the bigger picture. My career has taken me through
Launching and scaling a new brand is one of the most exciting challenges in business. I have had the opportunity to work on multiple brands across different industries, from beverages